To review one of our first blog entries, the theory of Lazynomics revolves around one primary principle, increasing returns to laziness. Increasing returns to laziness refers to an individual, or an entity, reducing their amount of work or effort (often referred to as input) and consequently deriving the same, or an even greater amount of output (or utility). Simply put, increasing returns to laziness focuses on doing less, to get more!

An easy and efficient way to maximize one’s returns to laziness is to be the first person through the doors at a restaurant’s Grand Opening. Many restaurants offer a “Year Supply of Food” at the respective restaurant for being the first person through the doors. As you can see, this is an example of classic lazynomics because one exerts limited effort (camping out in line for a specified time period) and consequently derives a significant output, or utility, being a Year Supply of Food.

We actually executed this lazynomics strategy a couple years ago by camping out in front of a newly built Krispy Kreme that was set to open in our home town. Because we were the first in line we each won a one year supply of free doughnuts. Just a couple days ago, somebody told me they did the same thing and happened to be the first through the doors at a local Buffalo Wild Wings and won a one year supply of wings.

Obviously, check with the restaurant itself to confirm this or other promotions. Regardless, taking a couple hours to sit on your dead rump is worth receiving a year’s supply of food at your favorite restaurant!